Google Analytics vs Matomo

A side-by-side comparison built from catalogue data. Both offer 2 of the same listed features, including Dashboards, Event tracking.

Comparison of Google Analytics vs Matomo

App	Google Analytics Google's web and app analytics service.	Matomo Open-source analytics platform that gives you full data ownership.
Developer	Google	InnoCraft
Pricing	Free, Freemium	Free, Freemium
License	Proprietary	GNU GPL v3
Open source	Open source: No	Open source: Yes
Self-hostable	Self-hostable: No	Self-hostable: Yes
Works offline	Works offline: No	Works offline: No
Privacy-focused	Privacy-focused: No	Yes

Feature rows list only features recorded in the catalogue. A missing check means the feature is not recorded for that app, not necessarily that it is unavailable.